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Stephanie Fierman Goes to… Wal-Mart?

Title:  Stephanie Fierman Goes to… Wal-Mart? Subtitle:  Retailers making the grand gesture to heed consumer concerns in the face of a depression got it goin’ on As The Wall Street Journal detailed just...

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Stephanie Fierman Presents: The Tone Deaf Ad Of The Week

This is the second in a series of posts about ads so weirdly out of tune with the public zeitgeist that they deserve your attention.  I haven’t found one every week (thank goodness), but this one...

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Stephanie Fierman Knows Not To Ask About Your Relationships

I am often surprised at the shallow definition some have of marketing or its true meaning…. but I would not expect this from a top business school and marketing association. According to a new article...

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What Happens If Stephanie Fierman In 26B Wants Something Else To Drink?

Yesterday’s Wall Street Journal had an article about the knowledge management and CRM strategies that are filtering into the U.S. airline industry.  Huzzah! While I’m sure many airlines are...

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Stephanie Fierman Knows It’s Nice To Be On Certain Lists

Kent Huffman, Chief Marketing Officer at BearCom Wireless, a published author and all around smart, nice guy is doing something so smart on Twitter. He’s publishing and frequently updating a list of...

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Stephanie Fierman Expects Discretion

I may get in trouble for this opinion, but… so be it.  This week’s AdAge features an editorial, “InBev abusing agencies with its payment terms,” written by the president of an advertising agency in the...

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Stephanie Fierman’s Peers Are Whining – And It’s Not Attractive

Pity the downtrodden marketing services community.  That bad economy-thingy appears to have smacked it right in the face.  No surprise. And since price pressure should be no surprise, either, I’ve been...

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Stephanie Fierman Played It In Business School

It’s not a secret that Marketing is one of the most misunderstood, harangued and tortured career selections around. The average tenure of a Chief Marketing Officer is less than 3 years.  I have long...

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You Know How Stephanie Fierman Feels About TMI

Pringles has a new funny online campaign that skewers folks who “overshare” on Twitter and Facebook. A key feature of the campaign’s website – http://www.helptheoversharers.com – has a “Best of”...

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The Ad Agency Is Dead. Long Live The Ad Agency.

One of the new business friends I’ve made on Twitter is an agency in Pittsburgh called Fitting Group, run by Andrea Fitting. Check them out at http://fittingroup.com. We found each other based on our...

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